How to Write a Brand Tagline That Actually Makes Sense
If you ask a small business owner what their brand tagline is, they will usually give you one of two answers. Either […]
Why You Should Print a “Welcome Pack” for New Customers
When a new customer signs up for your service, buys a high-ticket item, or agrees to a long-term contract, what happens next? […]
SEO: Why August is the Best Time to Ask for Google Reviews
If you want to improve your Local SEO and climb the Google Maps rankings, there is one strategy that beats almost everything […]
The “Back to School” Website Prep: Getting Ready for September
August is a transitional month. While the first half is often quiet as people enjoy their summer holidays, the second half brings […]
3 Ways to Use AI to Improve Your Customer Service (Without Losing the Human Touch)
When small business owners hear the phrase “AI customer service,” they usually picture the same thing. A frustrating, robotic chatbot that refuses […]
Why You Should Consider “Lumpy Mail” for Your Next Marketing Campaign
If you run a B2B (business-to-business) company, or if you sell high-value services to local homeowners, you know how hard it is […]
How to Choose the Right Typography for Your Small Business
When small business owners think about branding, they usually focus on two things: the logo and the colours. But there is a […]
The “Mid-Year SEO Audit”: 3 Things to Check This July
July marks the halfway point of the year. It is the perfect time to pause, look at your website’s performance, and make […]
Why Your Website Speed Matters More in the Summer
When we talk about website speed, we usually talk about Google rankings or general user frustration. But in the middle of summer, […]
How to Write a Flyer That People Actually Read
Most flyers end up in the recycling bin within seconds of being picked up. Not because print marketing does not work, but […]
How to Boost Your Local SEO This Summer (While Your Competitors Are on Holiday)
Summer is a strange time for local search. Depending on your industry, search volumes for your services might skyrocket (think “air conditioning […]