Privacy Policy
Website Privacy Policy
Last updated: 6 August 2026
1. Introduction
This Website Privacy Policy explains how Dead On Digital Ltd collects, uses and protects personal information when you visit or interact with:
This policy applies specifically to personal information collected through this website, including through website forms, cookies, analytics technologies and links to contact services such as WhatsApp.
It does not provide a complete description of how Dead On Digital Ltd processes information as part of its wider business operations or ongoing client relationships. Where a website enquiry develops into a client relationship, additional processing may be covered by our contractual documents, service terms or other privacy information.
Dead On Digital Ltd is the data controller responsible for the personal information described in this policy.
Company name: Dead On Digital Ltd
Company number: 15060944
Registered office: C/O The Financial Management Centre, The Meads Business Centre, 19 Kingsmead, Farnborough, GU14 7SR
Privacy contact email: info@deadon.digital
2. Data protection legislation
We process personal information in accordance with applicable UK data protection and privacy legislation, including:
The UK General Data Protection Regulation;
The Data Protection Act 2018;
The Privacy and Electronic Communications Regulations 2003; and
The Data Use and Access Act 2025.
3. Personal information we collect
The personal information we collect depends on how you use the website.
Information submitted through website forms
When you complete a consultation, contact or enquiry form, we may collect:
Your name;
Your email address;
Your telephone number;
Your business name;
Information about the services you are interested in;
The contents of your message or enquiry; and
Any other information you choose to provide.
You should not submit sensitive personal information through our general website forms unless we have specifically asked you to provide it.
Submitting a website form confirms that you have read this policy. It does not constitute consent to receive unrelated marketing communications.
Information provided through other contact methods
The website may allow you to contact us by telephone, email or WhatsApp. When you use these methods, we may receive your contact details, message content, account information and any other information you choose to provide.
When you communicate through a third party platform such as WhatsApp, that platform will also process information in accordance with its own privacy terms.
Technical and usage information
When you visit the website, certain information may be collected automatically, including:
Your Internet Protocol address;
Your browser type and version;
Your device type and operating system;
Your approximate location based on your Internet Protocol address;
The pages you visit;
The date and time of your visit;
The length of time spent on pages;
The website or search engine that referred you to us;
Interactions with forms, buttons and website features;
Cookie identifiers and consent preferences; and
Information about website errors, performance and security events.
This information may be collected through server logs, cookies, tags, scripts and similar technologies.
4. How we use personal information
We may use information collected through the website to:
Respond to enquiries and consultation requests;
Contact you about the services you have asked about;
Arrange calls, meetings or consultations;
Provide information or quotations you have requested;
Understand how visitors use the website;
Measure website traffic and performance;
Improve the website, its content and its usability;
Remember your cookie and privacy preferences;
Protect the website against spam, fraud, malicious activity and security threats;
Diagnose technical problems;
Maintain records of communications and enquiries;
Establish, exercise or defend legal claims;
Comply with legal and regulatory requirements; and
Send marketing communications where this is permitted by law.
We do not sell personal information collected through the website.
5. Lawful bases for processing
UK data protection law requires us to have a lawful basis for using personal information. The lawful basis depends on the purpose for which the information is being used.
Steps before entering into a contract
We may process your information where this is necessary to respond to a request you have made before entering into a contract, such as providing information about our services or preparing a quotation.
Legitimate interests
We may process information where this is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These legitimate interests may include:
Responding to business enquiries;
Managing website communications;
Improving the website and our services;
Keeping appropriate records;
Protecting the website and our systems;
Preventing fraud, spam and misuse; and
Establishing or defending legal claims.
Consent
We rely on consent where required for non essential cookies, analytics technologies, advertising technologies or particular marketing communications.
You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before consent was withdrawn.
Legal obligation
We may process personal information where necessary to comply with a legal or regulatory obligation.
6. Cookies and similar technologies
Cookies are small files stored on your device when you visit a website. We may also use related technologies such as tags, scripts, pixels and local storage.
The website uses a cookie consent banner to allow you to manage your preferences.
Essential cookies
Essential cookies are required for the website to operate properly. They may be used for website security, form functionality, network management, accessibility and remembering your cookie preferences.
These cookies may be used without consent where permitted by law because the website cannot function properly without them.
Preference and functionality cookies
These technologies remember choices you make and may provide improved website features.
Where consent is required, they will not be activated unless you accept them through the cookie banner.
Analytics cookies
Analytics technologies help us understand how visitors find and use the website. They may collect information about page visits, interactions, devices, browsers and approximate locations.
Where required, analytics technologies will only be activated after you provide consent.
The website may use Google Tag Manager to manage analytics, measurement and other website tags. The presence of Google Tag Manager does not necessarily mean that every available Google service is active. Individual services should only operate in accordance with the choices made through the cookie banner.
Advertising and marketing cookies
Advertising technologies may be used to measure campaigns, understand conversions or show more relevant advertising.
Where consent is required, these technologies will not be activated unless you accept them.
Managing your preferences
You can accept, reject or customise non essential cookies through the website’s cookie banner.
You can change or withdraw your preferences through the cookie settings facility where available. You may also block or delete cookies using your browser settings. Blocking essential cookies may affect how the website functions.
More detailed information about individual cookies, their providers, purposes and durations should be available through the cookie banner or cookie settings panel.
7. Who we share information with
We may share website related personal information with trusted service providers where this is necessary for the purposes described in this policy.
These providers may include:
Website hosting and infrastructure providers;
Website maintenance and technical support providers;
Email and communication providers;
Contact form and spam prevention services;
Customer relationship management systems;
Cookie consent and preference management providers;
Website analytics and measurement providers;
Cyber security, backup and fraud prevention providers;
Cloud storage and information technology providers;
Professional advisers, including accountants, solicitors and insurers; and
Regulators, law enforcement bodies, courts or public authorities where disclosure is required or permitted by law.
Service providers may only use personal information for the purposes for which it has been provided and must protect it appropriately.
We may also disclose personal information in connection with a proposed sale, transfer, merger or restructuring of all or part of our organisation, subject to appropriate confidentiality and data protection safeguards.
8. International data transfers
Some of the technology providers used by the website may store or process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place.
Depending on the destination and provider, these safeguards may include:
A UK adequacy regulation;
The UK International Data Transfer Agreement;
The UK Addendum to approved standard contractual clauses; or
Another transfer mechanism permitted under UK data protection law.
You may contact us for further information about the safeguards used for a particular transfer.
9. How long we retain information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Our usual website retention periods are:
Website enquiries that do not become client relationships may generally be retained for up to 24 months after the last meaningful communication;
Technical security logs may generally be retained for up to 12 months, unless they are required for the investigation of an incident;
Cookie consent records are retained for the period needed to demonstrate and remember your preferences;
Analytics information is retained in accordance with the settings applied to the relevant analytics service;
Marketing information is retained until you unsubscribe, object or withdraw consent, together with a limited suppression record where necessary to ensure that your preference is respected; and
Information relating to a dispute, complaint or legal claim may be retained until the matter has been resolved and any applicable legal limitation period has expired.
Where a website enquiry develops into a client relationship, relevant information may be transferred into our business records and retained for longer where required for contractual, accounting, tax, insurance or legal purposes.
We may delete or anonymise information earlier where it is no longer required.
10. Information security
We use reasonable technical and organisational measures designed to protect personal information against:
Unauthorised access;
Accidental loss;
Improper use;
Alteration;
Disclosure; and
Destruction.
These measures may include access controls, secure hosting, encryption where appropriate, software updates, backups, security monitoring and limiting access to people who require the information for their work.
No website or electronic transmission can be guaranteed to be completely secure. You should avoid sending confidential or sensitive information through a general website form unless specifically requested.
11. Your data protection rights
Depending on the circumstances, you may have the following rights:
The right to be informed
You have the right to receive clear information about how your personal information is collected and used.
The right of access
You may request confirmation of whether we process your personal information and ask for a copy of that information.
The right to rectification
You may ask us to correct inaccurate personal information or complete information that is incomplete.
The right to erasure
You may ask us to delete your personal information in certain circumstances. This right is not absolute and information may need to be retained for legal or legitimate reasons.
The right to restrict processing
You may ask us to restrict how we use your personal information in certain circumstances.
The right to data portability
Where processing is based on consent or contract and is carried out by automated means, you may have the right to receive information you provided in a structured, commonly used and machine readable format.
The right to object
You may object to processing based on legitimate interests.
You have an absolute right to object to your personal information being used for direct marketing.
Rights relating to automated decisions
You may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
We do not currently use information collected through this website to make solely automated decisions that produce legal or similarly significant effects.
The right to withdraw consent
Where we rely on consent, you may withdraw it at any time.
To exercise your rights, email:
We may ask for information needed to confirm your identity and locate the relevant records. We will respond within the timeframe required by applicable data protection law.
There is normally no charge for exercising your rights. A reasonable fee may be charged, or a request may be refused, where permitted by law because it is manifestly unfounded or excessive.
12. Data protection complaints
You may make a complaint if you are concerned about how we have collected, used, retained, shared or otherwise handled your personal information.
Complaints can be submitted electronically by emailing:
Please include:
Your name and contact details;
A description of your concern;
Relevant dates or communications;
The outcome you are seeking; and
Any supporting information that may help us investigate.
We will acknowledge a data protection complaint within 30 days. We will investigate it appropriately and respond without undue delay, explaining the outcome and any action taken or proposed.
13. Complaints to the Information Commissioner
We would appreciate the opportunity to address your concerns directly. However, you also have the right to complain to the Information Commissioner’s Office, which is the United Kingdom’s independent data protection regulator.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Further information about making a complaint is available from the Information Commissioner’s Office website.
14. Third party websites and embedded content
The website may contain links to third party websites, social media platforms, review services, videos, maps or other embedded content.
Interacting with embedded content may allow the relevant third party to collect information about your device and activity. This may occur in the same way as visiting the third party website directly.
We do not control the privacy practices of third party websites or platforms. You should review their privacy information before providing personal information or accepting their cookies.
15. Children’s information
This website is intended primarily for businesses and adult users. It is not designed for or directed towards children, and we do not knowingly collect personal information from children through the website.
Please contact us if you believe that a child has submitted personal information through the website so that we can investigate and take appropriate action.
16. Changes to this policy
We may update this Website Privacy Policy where our website, technologies, service providers, data processing activities or legal obligations change.
The latest version will be published on this page. The date at the top of the policy will show when it was most recently updated.
17. Contact us
Questions, rights requests and data protection complaints relating to this website should be sent to:
Dead On Digital Ltd
C/O The Financial Management Centre
The Meads Business Centre
19 Kingsmead
Farnborough
GU14 7SR
Email: info@deadon.digital
Website: https://deadon.digital/