Your website is the foundation of your online presence, but social media is the fuel that drives traffic, engagement, and brand awareness. When used effectively, social media can amplify your website’s reach, generate leads, and improve customer relationships.

Optimise Social Media Profiles with Website Links

Your profiles should be an extension of your website. Ensure:

• Your bio includes a link to your website.
• A clear call-to-action (CTA) directs users to key landing pages.
• Contact details and branding are consistent across platforms.

Share Website Content Regularly

Drive traffic by promoting your website content:

• Share blog posts, case studies, and product updates.
• Use attention-grabbing headlines and visuals to increase clicks.
• Pin important pages (like services or offers) at the top of your social profiles.

Leverage Social Proof & Testimonials

Customers trust real experiences. Build credibility by:

• Sharing customer testimonials and success stories.
• Posting user-generated content (UGC), like photos or reviews.
• Highlighting case studies that link back to your website.

Use Paid Social Advertising to Drive Website Traffic

Targeted social media ads can increase your website visits. Consider:

• Facebook & Instagram Ads for brand awareness and lead generation.
• LinkedIn Ads for B2B networking and content promotion.
• Retargeting Ads to re-engage website visitors and convert leads.

Encourage Social Sharing on Your Website

Make it easy for visitors to share your content:

• Add social share buttons to blog posts and landing pages.
• Create viral-worthy infographics and videos that encourage sharing.

Engage & Interact with Your Audience

Social media isn’t just about posting, it’s about conversation. Boost engagement by:

• Responding to comments and direct messages promptly.
• Running polls, Q&A sessions, or live videos to foster community interaction.
• Engaging in relevant discussions on industry-specific forums.

Utilise Stories & Reels for Quick Engagement

Short-form video content dominates social media. Use it to:

• Tease upcoming website content or product launches.
• Share behind-the-scenes moments that humanise your brand.
• Create tutorials or how-to videos that link to detailed website content.

Track & Analyse Performance

Measuring success ensures continuous improvement. Track:

• Website traffic from social media using Google Analytics.
• Engagement metrics like shares, likes, and comments.
• Conversion rates from social media campaigns.

Host Contests & Giveaways

Boost engagement and direct traffic to your website by:

• Hosting giveaways that require users to visit your website.
• Encouraging user-generated content as contest entries.
• Offering exclusive website discounts for social media followers.

Integrate Feeds on Your Website

Showcasing your latest social posts on your website:

• Keeps content fresh and engaging.
• Encourages visitors to follow and interact with your social accounts.
• Builds social proof by displaying positive customer interactions.

At Dead On Digital, we create pay monthly websites that seamlessly integrate with social strategies, ensuring your online presence is cohesive and effective. From SEO-optimised blogs to shareable content, we help businesses drive engagement and website traffic effortlessly. Contact Dead On Digital today to explore our pay monthly website plans and learn how social media can complement your website for maximum impact.